Beer in Juliana is a popular sector of the economy. Beer was made in Juliana for many centuries and is popular. In the last 100 years beer production is less but now it is popular. The most famous companies of beer are Peter Premis Brewery, Regio, Juliaški and Duhovnik, but there are many small ones that are not commercial.

There are a number of beer festivals in Juliana, the most notable of which is the Festival Piva Strivica, which takes place annually in the city of Strivica.